Founder and CEO of Songtradr, Inc, the Californian based music rights marketplace platform. Paul is a technology entrepreneur across the music and media industries with over 25 years experience. He is an award winning record producer and songwriter having produced and/or composed music with sales in excess of 15,000,000 units including twelve #1 albums and singles.
Entrepreneur and song writer Paul Wiltshire discusses Songtradr, solving problems, and being pro-active in promoting your music.
Topics discussed in this episode:
- Solving problems
- Democratization of licensing
- Getting rights holders together
- Being pro-active
- Identifying your audience
- Finding your natural fit
- Getting your music up
- Metadata & keywords
- Actively promoting your music
- The expectation of licensing
- It’s a long game
- The devaluation of music
- Cutting through the noise
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