Ep 108-Robert Paterson on Selling Yourself

Ep 108-Robert Paterson on Selling Yourself

Cited as a “modern day master” by AXS.com and the “highlight of the program” by The New York Times, New York City-based composer Robert Paterson has won awards for his music in virtually every classical genre, including Composer of The Year from the Classical Recording Foundation. Upcoming premieres include Three Way, an opera in three acts, with librettist David Cote, to be premiered by Nashville Opera in January 2017 and at BAM in June 2017.

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Composer, and American Modern Ensemble co-founder, Robert Paterson returns for another interview discussing selling ourselves, being authentic, and creating your brand.

Rob’s previous The Portfolio Composer (formerly called Composer on Fire) interview can be found here: Ep 2-Robert Paterson and Simplicity

Topics discussed in this episode:

  • American Modern Ensemble
  • Getting new concertgoers in the door
  • Need to learn how to market yourself
  • Titles of pieces
  • Using stories
  • Being approachable
  • Being ourselves
  • Selling yourself
  • Learning from the pop/rock world
  • Must Read: Fascinate by Sally Hogshead
  • Finding unusual things
  • Eric Whitacre
  • See situations from different perspectives
  • Find happiness within
  • You’re the master of your own destiny
  • Enjoy your successes
  • The myth of youthful success
  • Getting commissions
  • Go after ensembles you are in alignment with
  • Asking them how they want to receive your music
  • Negotiating other things than money
  • Making the ask
  • Offering a guarantee
  • Assure them you are on the same page


Recommended Listening:

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  1. Robert Paterson December 17, 2016 at 1:05 pm

    Hey Garrett, thanks again for the interview (and a second one at that). It was a lot of fun. Speaking of marketing, I just created three new pages for my new opera, which tie into the opera, and cross the line between fantasy and reality:


    And here are two links to the opera itself:

    • Garrett December 20, 2016 at 5:29 pm

      My pleasure, Robert! Thanks for the links. 🙂

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