A coaching short on (not) competing on price.
When we market ourselves based on price we turn our music—the service we provide and the commodity we create—into a commodity. Commodities are fungible, which means he enter into a race to the bottom. Instead we should market our music based on the value we add to the music in the connections we make and how we help our audience achieve their goals and desires.
- Seth Godin (Ep 66)
- Seth’s blog post “Sort by Price”
- Must Read Episode: Seth Godin’s Linchpin (Ep 104
- Christopher Tin (Ep 101)
Click here to see a list of all the Coaching Short episodes.