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A review of the book Fascinate: How to Make Your Brand Impossible to Resist by Sally Hogshead.

It’s tough to be better. But far easier to be different. (p. 25)

Fascinate by Sally HogsheadWhat makes you unique and how does the world see you? Branding is all about how the world sees you. The crazy thing is that we have some control about how the world sees us! This book covers seven fascination languages and describes how to use each one to fascinate your audience.


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