Ep 74-Julia Torgovitskaya & Jennifer Rosenfeld on Awakening Your Business Brain

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Julia Torgovitskaya, President of iCadenza & CEO of Cadenza Artists Management, is a trained opera singer who relates first-hand to the ever-changing challenges facing performing artists. She has extensive consulting experience, and her writings have been published in international publications. Having earned a Master of Science in Executive Leadership from the University of San Diego, Julia is passionate about helping musicians pursue their careers with an entrepreneurial mindset.

Jennifer Rosenfeld, CEO of iCadenza and President & Principal Manager of Cadenza Artists, has extensive experience working with musicians of all genres on identifying and pursuing their professional goals, and overcoming the obstacles that come up along the way. She has also worked with organization leaders on creating a culture of innovation and developing promotional and strategic initiatives. She received her JD/MBA from Stanford Law School and Graduate School of Business.

Give the Composer on Fire podcast a Rating and Review!

Musicians turned coaches and artist managers Julia Torgovitskaya & Jennifer Rosenfeld discuss their business iCadenza and book Awakening Your Business Brain.

Topics discussed in this episode:

Art vs business
Business & music skills
Mindset
Nathan Cole
Providing value
Assumptions about business
Artist management
Networking
Approaching managers & presenting yourself professionally
Waiting for perfection
Taking an active role in your business
Having a vision
Who, what, & why?

Website:

www.icadenza.com

Recommended Listening:

The Podcast Mission

To help composers with the business end of writing music through mindset, marketing, and business skills.

The Philosophy

I believe that composers are self-employed small business owners. In order to succeed in getting our music in front of people who are interested in hearing it we need to know essential business skills such as marketing and networking. Building a successful career as a freelance composer is possible and thinking like an entrepreneur will help composers make a living writing music.

The Promise

I promise to deliver high-quality free content through the podcast and newsletter that will help you build your career as a composer. I want my free content to be better than other people's paid-for content. I also have online courses and am available for speaking and coaching.

I think this is such innovative and important work. I love it. It really helps to have a composer asking questions to another composer.

Kurt Knecht

If you have any interest in composing, song writing, or the process of music making from start to finish you need to subscribe to this podcast. It's run by a wonderful composer and he has wonderful guests of the highest level.

Timothy Tharaldson

What a wonderful way to use composers as resources for others!

Tina Davidson

This podcast is an excellent resource for composers at all stages of their careers. It is composers talking shop to other composers, addressing the issues that matter to our careers. It is so well thought out and executed—a total class act. Bravo to Garrett Hope for creating this much needed and well curated hub of knowledge for our community.

reeesm

Hey Garrett, again, this is so generous—to offer contemporary composers, conductors, and innovative thinkers in the new music field, the opportunities to talk about music. Really enjoyed doing a segment with you and the exchange of thoughts in talking with you about my reflections about being a composer and the paths taken toward releasing this orchestral CD, Dream Vapors. Thanks!

Rain17

By taking the time from his own life as a composer to offer the rest of us a window on how our peers work, Garrett is a truly wonderful musical citizen! Through the preparation he does for each interview, and the intelligence of the resulting conversations, Garrett has created a tremendous archive that will encourage and inspire countless music-makers. Thank you for this series, Garrett!

Alex Shapiro

Garrett Hope's series gives a wonderfully colorful and dynamic insight into the world of new music, featuring many important and diverse voices in the community today. A must-listen for anyone working within the field.

Maetstra | Maestro

A wonderful podcast and a great resource!

mgnumes

I don't even know where to start describing how incredible and important this podcast is. As a podcast aficionado who already has a long playlist of my tried and true favorites, I didn't anticipate this one completely knowing the others out of the water. In terms of helpfulness, this podcast is a must for composers today. Here are a few reasons I love the show: *The consistent format serves to highlight the content, trends, and differences between each guest. *The host, Garrett Hope, has ample experience as both a working composer and as someone who has spoken with hundreds of composers about their own career experiences, so he really knows what questions to ask and which subjects to delve into. *Practical, specific recommendations. I leave almost every episode with at least one concrete thing I can tweak or try in my own practice, promotion, business, or approach otherwise. It's not just BS, generic, arrogant sound bites from people not wanting to discuss the nitty gritty; the guests are great about giving valuable, honest perspectives. *The guests span a pretty diverse range, and it's great to see how different kinds of people of different ages and experience levels, with different interests, abilities, and dictates carve out their own careers. It's not just a monolithic image of what a composer needs to be. There are also non-composer guests as well, which is helpful, because we composers obviously need to be aware of other colleagues (like performers)! *Each episode really flies by. The episodes range from 30–60 minutes, but it's always the most riveting, inspiring, thought-provoking hour of my day/drive. Thanks for this wonderful gift you're giving to the new music world!

Chrysanthe Tan

A must-listen podcast for composers, performers, or any independent artist.

Anthony Lanman