Garth Edwin Sunderland is director of the Lost Dog New Music Ensemble in New York City, and producer of the Nørgård in New York Festival. A composer and interdisciplinary artist, his work encompasses the fields of music, dance, and theater. He also serves as Vice President of Project Development for the Leonard Bernstein Office, in which capacity he has overseen productions of Bernstein’s work on Broadway, and with major performing arts presenters around the world.
Composer and music director Garth Sunderland discusses the ins and outs of producing concerts and doing them well.
Topics discussed in this episode:
- Producing concerts
- Maximizing the resources you have
- Doing small things well instead of big things poorly
- Where is the money coming from?
- What resources do you have?
- Looking for grants all over the place
- Picking up the lower-hanging fruit in grants
- Casting the broadest net that you can
- Start working to get through overwhelm
- Start with the money
- Crowd funding
- Building an audience
- Marketing & PR
- Pushing the concert by leaning on people
- Social media
- Using established relationships
- Being positive all the time to help a project
- Managing composers is like herding cats
- Composers as a different class
- Sean Perrin
- Nørgård in NY
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