Ep 163-John David Mann on The Recipe

Ep 163-John David Mann on The Recipe

John David Mann is an award-winning author whose books have sold more than 2 million copies, including the bestselling classic The Go-Giver (with Bob Burg). As a teenager, he started his own high school and was an award-winning composer. His book Take the Lead (with Betsy Myers) was named by Tom Peters and the Washington Post “Best Leadership Book of 2011.” His latest book is called THE RECIPE.


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Author John David Mann discusses his new book, The Recipe, including the self-publishing process along with parallels between traditional book publishing and self-publishing as a composer.

Topics discussed in this episode:

  • Personal growth & leadership
  • Self-publishing
  • The myth of the publisher promoting works
  • David’s business model
  • Questioning if there is a market
  • Giving away content
  • Putting conditions on the free stuff
  • Learning from others
  • Short cutting the process
  • The Recipe
  • What’s the point of what you’re doing
  • Each book is a business (and an asset)


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Recommended Reading:

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