Born in Alabama and after years of traveling America, living in Nashville, L.A. and Austin, William has seen and done almost every career in the music business, from booking agent to PR, to consultant for studios and labels, to brokering partner deals with Fortune 500 companies and major studios, to sales director for startups in media, to film composer for orchestras, and to guitarist for bands of all genres. William now runs, a site that teaches musicians marketing, sales, and entrepreneurship.


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Composer and music entrepreneur William Tait discusses how composers can add value to their music.

Topics discussed in this episode:

  • Learning film music
  • Sales
  • Providing a needed service
  • Niching down
  • Music doppleganger
  • Testing the market
  • Limiting beliefs on selling
  • Building value as a composer
  • Gary Vaynerchuck
  • Giving before asking
  • Researching your target ensemble
  • False statistics in social media
  • Building an email list
  • Free products & value for email addresses
  • The 80/20 rule
  • Finding your audience through Facebook


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