Ep 28-Bob Lord on Marketing Yourself

Ep 28-Bob Lord on Marketing Yourself

Bob Lord is a producer, composer, bassist and CEO of PARMA Recordings, the New Hampshire-based audio production house and parent company of the Navona, Ravello, and Big Round Records label imprints.

Formed in 2008 to present contemporary classical, jazz, experimental music and more, PARMA features work by artists such as GRAMMY Award winners Richard Stoltzman, Timothy McAllister, and New York Polyphony, Pulitzer Prize winners Yehudi Wyner, Lewis Spratlan and Donald Martino, former New York Philharmonic concertmaster Glenn Dicterow, and Pete Townshend of The Who, among others.  The company’s music can be heard in products and projects from ABC, CBS, Microsoft, C-SPAN, HBO, Nintendo, Showtime, PBS, and more.

In 1996 he co-founded the acclaimed recording and touring experimental rock trio Dreadnaught (described by a reviewer as “Zappa meets Yes at Willie Nelson’s BBQ”) and since 2005 has been the Music Director for the public radio series Writers on a New England Stage.  As of 2015, he has more than 400 recording and production credits on his resume.

In this episode Bob discusses how composers can best market themselves and the importance of rights management.

Other topics covered include:

  • The recording process
  • Copyright
  • Perfectionism
  • Piracy and the need for physical products
  • The listening experience
  • High-fidelity digital audio
  • New ensembles


Recommended Music:

Recommended Reading:

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