Ep 219-Sune Hjerrild on Building a Tech Business in the Opera Industry

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The former opera singer Sune Hjerrild, had the vision of what is now Truelinked after experiencing how the disconnect between the ‘four As’ (Artists, Arts Organisations, Agents and Audience) of the classical music industry could sometimes cause havoc in an artist’s career, and greatly impede the working process of arts organizations and agents. In 2013 Sune and his partner founded Truelinked that now employs 20 people and have clients all over the world. In 2018 the company acquired Operabase.

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Opera star and startup founder Sune Hjerrild of Truelinked discusses why it’s important to consider all the stakeholders, using data to improve the opera industry, and necessary business skills for musicians.

Topics discussed in this episode:

Truelinked
The four stakeholders
- Arts Organizations
- Artists
- Agents
- Audience
John Mackey’s Conscious Capitalism
Benefiting everyone
Problems in the opera marketplace
Data
Skills needed to run a tech startup
Balancing using the network with self-effort
Having all your eggs in one basket
Creating new economies for audiences
Adding value
Creating connections for an audience
Competition
Have a plan
Having a niche

Website:

truelinked.com

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This episode was edited by E.J. Sadler at Studio184.

Garrett2019-09-23T06:27:26-05:00

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