Ep 175-Michael Katz on Being Likeable

Ep 175-Michael Katz on Being Likeable

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Michael Katz, specializes in helping independent professionals get more and better clients by positioning themselves as Likeable Experts. Since launching Blue Penguin in 2000, Michael has been quoted in The Wall Street Journal, The New York Times, and other media. He is the author of four books, and has published more than 400 issues of “The Likeable Expert Gazette,” a twice-monthly email newsletter and podcast. Michael has an MBA from Boston University and a BA from McGill University.

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Author and marketing consultant Michael Katz discusses his latest book, The Likeable Expert, and how to sell your art and service by being likeable.

Topics discussed in this episode:

  • Like, know, & trust
  • We live in a word-of-mouth world
  • Do people believe you’re good?
  • Do people remember you?
  • Do people like you?
  • Selling
  • Separating yourself
  • Marketing is helping
  • Not believing in your service or art
  • The best marketing is simple
  • Staying in front of the peopl you know
  • Occupy a narrow niche
  • Business is a series of dips
  • Everyone else is faking it too

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This post contains affiliate links.

2018-01-17T19:24:06+00:00