Ep 134-Chris Bernotas on Selling On The Benefits

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Mr. Bernotas is published with Alfred Music Publishing, Daehn Publications, Wingert-Jones Publishing, Northeastern Music Publications, Carl Fischer Music, and others. His music has been performed at the Midwest Clinic and has appeared on J.W. Pepper’s Editor’s Choice list and numerous state lists. He is co-author of three books: Sound Innovations: Ensemble Development for Young, Intermediate and Advanced Concert Band. He has been teaching at Mountain Lakes High School in NJ for more than 20 yrs.

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Composer and educator Chris Bernotas discusses knowing your why and selling your music on its benefits rather than its features.

Topics discussed in this episode:

Questioning how the music works
Marching band & drum corps
Coming to composition through arranging & transcription
Grading of music
Filtering by having conversations
Selling your piece on its benefits
Simon Sinek
Come up with “I believe” statement
Pre-writing & post-writing
Write for all levels
Don’t write in just one style
Teaching composition is coaching someone along
Music business & music education live together
Pedagogy must drive product
Balancing the need to know the past with the future
Connecting with directors through conversations
Open up your ears to criticism
Be willing to work hard
Be persistent
Be flexible & adaptive

Website:

chrisbernotas.com

Recommended Listening:

Johannes Brahms, Symphony No. 2

The Podcast Mission

To help composers with the business end of writing music through mindset, marketing, and business skills.

The Philosophy

I believe that composers are self-employed small business owners. In order to succeed in getting our music in front of people who are interested in hearing it we need to know essential business skills such as marketing and networking. Building a successful career as a freelance composer is possible and thinking like an entrepreneur will help composers make a living writing music.

The Promise

I promise to deliver high-quality free content through the podcast and newsletter that will help you build your career as a composer. I want my free content to be better than other people's paid-for content. I also have online courses and am available for speaking and coaching.

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Kurt Knecht

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Timothy Tharaldson

What a wonderful way to use composers as resources for others!

Tina Davidson

This podcast is an excellent resource for composers at all stages of their careers. It is composers talking shop to other composers, addressing the issues that matter to our careers. It is so well thought out and executed—a total class act. Bravo to Garrett Hope for creating this much needed and well curated hub of knowledge for our community.

reeesm

Hey Garrett, again, this is so generous—to offer contemporary composers, conductors, and innovative thinkers in the new music field, the opportunities to talk about music. Really enjoyed doing a segment with you and the exchange of thoughts in talking with you about my reflections about being a composer and the paths taken toward releasing this orchestral CD, Dream Vapors. Thanks!

Rain17

By taking the time from his own life as a composer to offer the rest of us a window on how our peers work, Garrett is a truly wonderful musical citizen! Through the preparation he does for each interview, and the intelligence of the resulting conversations, Garrett has created a tremendous archive that will encourage and inspire countless music-makers. Thank you for this series, Garrett!

Alex Shapiro

Garrett Hope's series gives a wonderfully colorful and dynamic insight into the world of new music, featuring many important and diverse voices in the community today. A must-listen for anyone working within the field.

Maetstra | Maestro

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mgnumes

I don't even know where to start describing how incredible and important this podcast is. As a podcast aficionado who already has a long playlist of my tried and true favorites, I didn't anticipate this one completely knowing the others out of the water. In terms of helpfulness, this podcast is a must for composers today. Here are a few reasons I love the show: *The consistent format serves to highlight the content, trends, and differences between each guest. *The host, Garrett Hope, has ample experience as both a working composer and as someone who has spoken with hundreds of composers about their own career experiences, so he really knows what questions to ask and which subjects to delve into. *Practical, specific recommendations. I leave almost every episode with at least one concrete thing I can tweak or try in my own practice, promotion, business, or approach otherwise. It's not just BS, generic, arrogant sound bites from people not wanting to discuss the nitty gritty; the guests are great about giving valuable, honest perspectives. *The guests span a pretty diverse range, and it's great to see how different kinds of people of different ages and experience levels, with different interests, abilities, and dictates carve out their own careers. It's not just a monolithic image of what a composer needs to be. There are also non-composer guests as well, which is helpful, because we composers obviously need to be aware of other colleagues (like performers)! *Each episode really flies by. The episodes range from 30–60 minutes, but it's always the most riveting, inspiring, thought-provoking hour of my day/drive. Thanks for this wonderful gift you're giving to the new music world!

Chrysanthe Tan

A must-listen podcast for composers, performers, or any independent artist.

Anthony Lanman